posted on March 15, 2001 03:26:48 PM
Broadly speaking you will get four types of visitors to your auction listing:
1· People who have a specific item in mind and are looking to buy it (collectors).
2· People who want to buy something but who are not sure what (casual shoppers).
3. People who could be persuaded to buy something (prospects).
4. People who have no intention of buying anything (browsers/tire-kickers!).
It is well known that people are creatures of habit and it is a business fact that in order for you to make inroads into a new market (a new group of people) you have to offer more than what is currently on offer. If you don't offer more than what everyone else offers, you become simply a "me too" seller.
In other words, if you offer the same types of items for sale as everyone else does, the buyer sees no advantage of buying from you over anyone else. Even if you sell similar products, how can you effectively different yourself from your competitors? Is it price? Service? Range of selection?
How you position yourself and your company is just as important as what you intend to sell.
I would be curious to know what others think? How can we differentiate ourselves when collectibles become commodities?
Regards,
Bob
Lots of great stuff at http://www.auctionideas.com
posted on March 15, 2001 03:40:34 PM
You also get the research visitors. When I'm listing on ebay or getting ready to sell something in my mall booth a lot of the time I'll look to see how many and/or what kinds of my widget are on ebay, what catagory it's listed under, or maybe I just want to know a little more about my widget.
