patrick1212
|
posted on May 12, 2001 12:55:42 PM
Anyone know the laws and the ins and outs of handing out fiers to homes and maybe cars at craft shows.? I know you cannot put the flier in the mail box...I have a craft website and does crafts sell well on ebay???
|
borgt
|
posted on May 12, 2001 01:03:37 PM
Those would be local laws. Check with your local authorities for specific laws in your area.
FWIW - I treat fliers on my car the same way I handle junk mail and telemarketers...
|
tsunamii
|
posted on May 12, 2001 01:41:55 PM
I can't quote specific laws for your area but in my subdivision they fine people for doing this. We have a "no soliciting" rule and fliers fall under that category.
|
patrick1212
|
posted on May 12, 2001 01:56:00 PM
How does one know a house is in a subdivision that has laws on soliciting??...Is there a sign someplace??
|
tsunamii
|
posted on May 12, 2001 02:14:46 PM
In my subdivision there are signs at the entrances that state no soliciting and give the fine amounts for violations. It doesn't stop people from doing it and most get away with it. Heck...that's how I found my yard service.
|
patrick1212
|
posted on May 12, 2001 02:24:18 PM
I wonder if fliers would be soliciting?? This is giving out information if they choose to read or respond to???
|
sonsie
|
posted on May 12, 2001 03:03:41 PM
Take the advice given above and CHECK WITH YOUR LOCAL AUTHORITIES. You don't have to give your name or anything, you can just call City Hall or whoever manages these things and ask what the rules are.
In our town, putting flyers on cars is illegal. Home delivery of flyers is okay so long as they are actually left at the door and not littering the front porch.
Each town or county has different rules. Fines can be steep, and being forced to remove illegal flyers can really put a dent in a weekend.
|
patrick1212
|
posted on May 12, 2001 05:59:12 PM
Has anyone handed out fliers to targeted areas?? and if so what was the suucess rate in ordering??? I'm talking about ones website...
|
MrsSantaClaus
|
posted on May 12, 2001 06:04:10 PM
If you go to the time and trouble of handing out flyers, make sure there is a coupon or something else on it to make it worth a person's time to go to your website - or your brick and mortar store.
|
skip555
|
posted on May 12, 2001 06:36:14 PM
They are the cheapest form of advertising and have the lowest success rate. It's been a while since I was involved in this sort of thing but I think a 1 to 2 % response rate is considered good with a .5 % sales.
of course if you target cars at craft shows with a craft orinted flyer you will do better
But why not get a booth at the craft show and advertise your site that way or split a booth with a craft vendor and do a display relating to your website.
|
patrick1212
|
posted on May 12, 2001 07:02:37 PM
Yes, I'm considering handing out fiers as part of my marketing plan to homes...one reason is that i'm a fast and quick walker and i want to keep it that way by doing this alot...My flier is packed with info and items that fit these areas that i'm working.
My craft is a very needful craft and different. My flier could be my best sales method cause it helps the buyer understand why they NEED these items that are different..I think the whole key for sales is if you can get the buyer to understand how they need the item..But I'd like opinions on what percent of homes are connected to the internet?? what percent of elderly homes?? what percent of blue collar homes??? what percent of white collar homes??? what percent of homes in the georgia, tenn. nc. area??
Someone posted that the response rate was 1 to 2 % and sales 5%..what was the 5 % referring too??
|
Empires
|
posted on May 12, 2001 07:07:37 PM
I believe it comes under envoirnmental law, I just read it this week somewhere. Try Zoning for your City online. There's usually some rule that applies. Against the law here in NY. To the best of my knowledge. Why not try ValuePak for a wider distribution? Maybe more impact for the buck, less legwork too.
|
toybuyer
|
posted on May 12, 2001 07:17:52 PM
You ask if crafts sell well on ebay? Depends on the item. What research have you done so far on ebay for your item or similiar category? Although you may be a fast walker, I believe your target audience would still be reached quicker through a craft sale or through ebay. Have you considered the time spent distributing flyers versus time that could be spent either making additional items or doing research, or posting an auction? Let say you target 100 homes. How do you know if any of those people are interested in crafts despite your information listed telling them why you need it. Consider 1/2 will not even read it. If 10 people responded and 2 people bought, what would your profit really be? Just things to think about.
|
roofguy
|
posted on May 12, 2001 08:15:54 PM
Are you in the lawn care business? If so, fliers make some sense. If not, buy some real advertising.
|
skip555
|
posted on May 12, 2001 08:23:26 PM
Patrick
That was .5% as in one half of one percent
I beleive that is considered a good sales return on flyers.... one sale for every 200 flyers.
Personally I find flyers as obnoxios as telemarketer's maybee a little more so considering the enviormental aspect
Again speaking only for me the only thing a flyer does if I happen to look at it as turn me off to whatever you are selling
|
patrick1212
|
posted on May 12, 2001 10:23:36 PM
Yes, being bothered by fliers i guess is just like everything else....depends on the type one is...i've never been bothered but if a person is the picky type then that type could be bothered...
my first trial run with fliers resulted in one sale in every 20 homes..big difference in what was posted in here...
|
patrick1212
|
posted on May 13, 2001 08:42:00 PM
Well my first trial run worked fine...one sale out of every 20 homes!!! I think some of the old ways to market products should be looked at. If someone has a needed product to targeted areas, walking flyers can work well, especially if the flyer is designed right to catch the targets interest quickly..
People who get bothered by this stuff on door knobs will get bothered by anything..and these if they became customers would be bothered by every aspect of their purchase and dealings...Getting people who are not bothered easily makes the best customers...Having the other types as customers wouldn't work well anyway, and losing these as customers would not hurt..
|
