posted on June 4, 2001 09:36:27 PM
Sure you do. By the time I've scrolled all the way down to see the photos and read all the TOS stuff on an auction, I'm a long way from the title and may not remember it. Even scrolling back up to the "ask seller a question" doesn't reveal the auction title on my computer. Once I hit that and dash off a question, it may or may not occur to me to check the auction title, and I may not see it again. I was in a real similar situation recently. Didn't end up sending that email to seller, but I was close.
Just remember your auction is competing with a LOT of information, some of it in your own auction.
I also think it's a good idea to repeat most or all of the info from the title in your auction description, and for this very reason.
