posted on January 21, 2006 07:34:01 PM new
If you have three initials what order do you read them in if the center initial is the largest one? I have run into this periodically with personal monograms and business initials. It would help when I need to run down a business name. Is there a rule to keep in mind? Thank you!
posted on January 21, 2006 08:05:45 PM new
For business initials, or corporate logos, the largest letter will normally correspond to the most recognizable word in the corporate name. In the case of Ralphie's First national Bank and Jiffy Lube, the largest letter would normally be an "R" as Ralphie is the name the public would recognize. I say normally, because ultimately the logo has to be something that can be trademarked, and if the Schnauser down the street named Rover comes up with the same idea and trademarks it first, then Ralphie has to do something else. It's basically what the designer had in mind at the time and convinced a CEO to accept. And yes, I still occasionally have to stop and think if the logo on the bottom of a piece of glass is Hazel Atlas or Anchor Hocking.
If Murphy's law is correct, everything East of the San Andreas Fault will slide into the Atlantic
posted on January 21, 2006 09:05:07 PM new
On personal monograms, if the middle initial is larger than the others, it represents the person's surname. First name is on the left, middle name on the right.
