posted on July 17, 2006 06:07:32 AM new
In my ongoing study of how the biggest eBay sellers do business, I'm finding that those who sell name-brand products often don't take the time to list carefully.
You or I would pull up comparable auctions and choose keywords based on what seems to work. The big guys just plow full speed ahead, though, because they've gotta maintain that volume, even if they lose dollars on a sale. It's possible they are not being well-served in this regard by their auction services provider. I don't know. I've never used any of them.
So, if you get to sighing because you're not on the Nortica 500, take heart: As a small, careful seller, you're probably doing a much better job. And your profit per item may well be higher, which is all that matters in the end.
posted on July 17, 2006 08:15:04 AM new
That's very heartening, Fluffy. Thanks for the good word. (I do find that consistently I have better follow-through percentages than the average.)
posted on July 17, 2006 03:15:27 PM new
also photos count fluffy!
I bought a fabulous coffee maker from one of those big name ebay sellers. They showed one picture of the box and said it had a broken piece on the back of the coffee maker. It went for so little that I took a chance a bid and when I received it - it was a fingernail chip in the plastic - almost not worth mentioning.
If the seller had photographed the chip instead of making it sound like it was defective, it would of gone for much more.
