posted on April 19, 2005 08:35:49 AM new
Why the Liberals Can't Keep Air America From Spiraling In
By Brian C. Anderson
The liberal Air America Radio, just past its first birthday, has probably enjoyed more free publicity than any enterprise in recent history. But don't believe the hype: Air America's left-wing answer to conservative talk radio is failing, just as previous efforts to find liberal Rush Limbaughs have failed.
Wait a second, you say, didn't I read that Air America has expanded to more than 50 markets? That's true, but let's put things in perspective: Conservative pundit and former Reagan official William J. Bennett's morning talk show, launched at the same time as Air America, reaches nearly 124 markets, including 18 of the top 20, joining the growing ranks of successful right-of-center talk programs (Limbaugh is still the ratings leader, drawing more than 15 million listeners a week).
And look at Air America's ratings: They're pitifully weak, even in places where you would think they'd be strong. WLIB, its flagship in New York City, has sunk to 24th in the metro area Arbitron ratings — worse than the all-Caribbean format it replaced, notes the Radio Blogger. In the liberal meccas of San Francisco and Los Angeles, Air America is doing lousier still.
So why do liberals fare so poorly on air? Some on the left say it's because liberals are, well, smarter and can't convey their sophisticated ideas to the rubes who listen to talk radio. Former New York Gov. Mario Cuomo, whose own stint as a talk-show host was a ratings disaster, gave canonical expression to this self-serving view. Conservatives "write their messages with crayons," he maintained. "We use fine-point quills."
Yet even if we were to grant the premise that conservative talk radio can sometimes be crudely simplistic — a tough charge to make stick against, say, one-time philosophy professor Bennett or Clarence Thomas' former law clerk Laura Ingraham — how can anyone plausibly believe the right has a monopoly on misleading argument? Moreover, talk-show fans aren't dummies. Industry surveys show that talk-radio fans vote in greater percentages than the general public, tend to be college-educated and read more magazines and newspapers than the average American.
Successful talk radio is conservative for three reasons:
• Entertainment value. The top conservative hosts put on snazzy, frequently humorous shows. Kathleen Hall Jamieson, dean of the University of Pennsylvania's Annenberg School for Communication, observes: "The parody, the asides, the self-effacing humor, the bluster are all part of the packaging that makes the political message palatable." Besides, the triumph of political correctness on the left makes it hard for on-air liberals to lighten things up without offending anyone.
• Fragmentation of the potential audience. Political consultant Dick Morris explains: "Large percentages of liberals are black and Hispanic, and they now have their own specialized entertainment radio outlets, which they aren't likely to leave for liberal talk radio." The potential audience for Air America or similar ventures is thus pretty small — white liberals, basically. And they've already got NPR.
• Liberal bias in the old media. That's what birthed talk radio in the first place. People turn to it to help right the imbalance. Political scientist William Mayer, writing in the Public Interest, recently observed that liberals don't need talk radio because they've got the big three networks, most national and local daily newspapers and NPR.
Unable to prosper in the medium, liberals have taken to denouncing talk radio as a threat to democracy. Liberal political columnist Hendrik Hertzberg, writing in the New Yorker, is typically venomous. Conservative talk radio represents "vicious, untreated political sewage" and "niche entertainment for the spiritually unattractive," Hertzberg sneers.
If some liberals had their way, Congress would regulate political talk radio out of existence. Their logic is that scrapping Air America would be no loss if it also meant getting Limbaugh and Sean Hannity and Bennett off the air.
To accomplish this, New York Democratic Rep. Maurice D. Hinchey has proposed reviving the Fairness Doctrine to protect "diversity of view," and John Kerry recently sent out some signals that he too thought that might be a good idea.
Under the old Fairness Doctrine, phased out by Ronald Reagan's FCC in the late '80s, any station that broadcast a political opinion had to give equal time to opposing views. A station running, say, Hannity's show, would also have to broadcast a left-wing competitor, even if it had no listeners.
Pre-Reagan, talk radio in today's sense simply didn't exist. What station could risk it? But people listen to conservative talk because they want to, not because the post-Fairness Doctrine regulatory regime forces them to. To claim that "diversity of view" is lacking in the era of blogs and cable news, moreover, is downright silly. Complaints about fairness are really about driving out conservative viewpoints.
Sure, talk radio is partisan, sometimes overheated. But it's also a source of argument and information. Together with Fox News and the blogosphere, it has given the right a chance to break through the liberal monoculture and be heard. For that, anyone who supports spirited public debate should be grateful.
Brian C. Anderson is senior editor of City Journal and author of "South Park Conservatives: The Revolt Against Liberal Media Bias," newly released from Regnery.
posted on April 19, 2005 01:25:11 PM new
Why should something that is popular with a segment of the public be taken off the air because someone else doesn't like it?
If no one is listening to Air America it's because they do not want to.
I love the freedom of choice that is available to everyone. Most of it free on the Internet, college radio, NPR.
for a few dollars a month I enjoy my satellite radio. My cable channel has music channels with every type of music and talk. If there is a station I do not like, I do not have to listen to it. It's a simple as turning the dial.
posted on April 19, 2005 02:26:54 PM new
Can't republicans come up with anything better than these stupid school yards tactics? Same crap Ann Coulter tries to pull. "... didn't I read that Air America has expanded to more than 50 markets? That's true, but let's put things in perspective: Conservative pundit and former Reagan official William J. Bennett's morning talk show, launched at the same time as Air America, reaches nearly 124 markets..."
posted on April 19, 2005 07:34:43 PM new
This is funny (about intergenerational intimacy)...written by a Sunday School Teacher...J. Budziszewski
"Things are getting worse very quickly now. The list of what we are required to approve is growing ever longer. Consider just the domain of sexual practice. First we were to approve sex before marriage, then without marriage, now against marriage. First with one, then with a series, now with a crowd. First with the other sex, then with the same. First between adults, then between children, then between adults and children. The last item has not been added yet, but will be soon: you can tell from the change in language, just as you can tell the approach of winter from the change in the color of leaves. As any sin passes through its stages from temptation, to toleration, to approval, its name is first euphemized, then avoided, then forgotten. A colleague tells me that some of his fellow legal scholars call child molestation "intergenerational intimacy": that’s euphemism. A good-hearted editor tried to talk me out of using the term "sodomy": that’s avoidance. My students don’t know the word "fornication" at all: that’s forgetfulness."
