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 dimview
 
posted on July 17, 2001 03:53:51 PM new
321Gone listings and sell-through rate:

Date 07/17

Antiques, Art 7
Automotive 6
Books 55
Coins 40
Collectibles 293
Computers 52
Dolls, Figures 30
Jewelry, Gemstones 645
Movies 69
Music 194
Photo, Electronics 10
Pottery, Glass 22
Real Estate 1
Sports 393
Stamps 151
Toys, Bean Bag Plush 602
Everything Else 165

TOTAL 2,735


For the period June 26 to date (21 days), there were 128 auctions (closed and live) with bids, or an average 43 per week.

(43 / 2,735) x 100 = 1.6% sell-through rate

 
 Lanefamily
 
posted on July 18, 2001 01:40:39 PM new
Thank you.

Jim

 
 bidsbids
 
posted on July 18, 2001 01:44:50 PM new
Dim, in your stats do you account for reserve auctions where a bid(s) is received but not high enough to win? I see a lot of closed auctions with this type of situation in the free sites.
 
 dimview
 
posted on July 18, 2001 01:49:56 PM new
There's no "correction" made for reserve auctions that closed with a bid but did not sell because the bid was not high enough. To do that you'd have to click through every closed auction.


[ edited by dimview on Jul 18, 2001 01:51 PM ]
 
 bidsbids
 
posted on July 18, 2001 02:39:02 PM new
In that case it's not really a true sell-thru rate. The actual rate would be lower because of all the unmet reserve auctions.
 
 dimview
 
posted on July 18, 2001 03:02:03 PM new
bidsbids >
In that case it's not really a true sell-thru rate. The actual rate would be lower because of all the unmet reserve auctions.

Correct. This is probably true for those auctionsites that report statistics as well.

 
 jimhhow
 
posted on July 19, 2001 06:33:59 AM new
Pardon me, I just wanted to say that a "sell through" rate would seem to me to indicate items actually sold. I don't believe that items receiving bids that do not meet the reserve on an auction could in any way be considered "sold". That would be tantemount to the item not receiving a bid because no one wanted to meet the starting price.
I was also under the impression that Dimview's figures came from "sold" auctions, versus listings.
I am not trying to start a battle, but if you're going to use figures that include unsold auctions as "sold" wouldn't page view statistics be a more accurate, or at least as accurate as the supposed "sell through" rates??

This revelation seems to have really confused the issue and skewed all the rates to date.

 
 dimview
 
posted on July 19, 2001 06:59:06 AM new
There are only two auctionsites posting results, Bidville updates a weekly report at midweek and ePier updates a sales history every few days. There is no indication that their statistics are "corrected" for reserve auctions that have a bid but did not sell because that bid was not high enough.

Do Bidville and ePier make this "correction?" Most likely they do not.

What percentage of auctions have reserves? What percentage of those auctions receive bids that are not high enough? Probably low, which would result in a nominal "correction."

Is it still possible to discern a trend in sell-through rates since all auctionsites are treated in the same manner? Yes.


 
 bidsbids
 
posted on July 19, 2001 08:29:56 AM new
The reserve auction is a very popular form of auction, especially among the sportscard sellers. They often start their item at a penny and attract bids and interest on their items. I would estimate that at least 10% of the closed auctions are reserve auctions featuring unmet reserve prices. We can probably loop off 10% from the final sell through rate but the numbers are so small that it is academic anyway.
 
 
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