posted on December 1, 2007 09:14:19 AM new
Need a bit of help here.
Like everyone else eBay fees are killing me and I need to get more people to my Vendio Store.
I thought about a website but thats rather silly since I have a Vendio Store. How do I promote my store?
I use Google ad sense but I think it should be called Google ad nonsense. I have that linked to my store but of course they could also end up in my ebay Store so its impossible to tell if it is effect. I am also using another pay per click site more in line to my items.
Have you considered using Shopzilla? If you have a Shopzilla account, then Vendio will automatically send your Vendio Store inventory items to Shopzilla every day for you. Please note that while there is no Vendio charge for this, Shopzilla does charge. If you do decide to register a Shopzilla account, then you can set it up in Vendio by going to "Inventory Publisher" in the menu to the left of your Vendio account.
I hope this helps. Please let us know if you have any other questions or concerns.
Shopzilla is not for ad sellers. And I gave up on google ad words because people search for particular things like: "old sapolio soap ad". And if you have one, it is going to come up anyway.
You can use several search word generators to determine how people search for vintage ads. Few type in the words vintage advertising...and yet, that is the most bought word by people like us.
The best way to promote your store in ebay is links like you already have, about me page, and using checkout redirect.
I do not use checkout redirect because then you cannot combine items in ebay (unless this has been fixed) and sometimes items will be marked as paid in ebay because they used vd checkout and marked that they were sending a check or money order (unless this has been fixed).
What I do use is flyers in each package. Depending on the sale I use my VD flyer or my ecrater store flyer. Also, I have ads in select collectors ezines and magazine/journals. Especially for my vintage soda and medical ads.
My store used to come up rather high in the google rankings but google changed this to advantage stand alone stores not stores here or at other hosted sites. I've talked to my google ad sense rep a couple of times about this and face-to-face in Dallas. Because all of our links have vendio in them and not our domain names, it doesn't help us in the rankings. Or so they told me.
My ad sense guy also told me to name my ebay store differently than my vendio store and to remove the ebay items from my vendio store. His final bit of advice was to learn html and open my own store.
Yipes I have 11000 items here. Not a job I really want.
There are two business models on ebay that work: periodpaper and 237. Study what they do. Neither has an off-site store yet.
posted on December 1, 2007 12:22:01 PM new
Beth
As always a wealth of knowledge Thank you.
I did register a domain name and had it redirected to my Vendio store.
I am unfamiliar with search word generators can you give me a bit more info on that. I do check keywords out in Google ad sense
The collector zine that I use also has a pay per click more geared for my firearm ads and a lot cheaper. I have seen an increase in Vendio store traffic but can’t track if the clicks are buying from either source. The old mentality that you through enough crap against the wall something is bound to stick just doesn’t cut it.
I do not use checkout redirect either. Too much of a pain
The flyer is an outstanding idea I have tossed around preprinting the lower half of the invoice with my new domain name. In large font of course.
Have you checked out mystorerewards.com ? I hate doing email marketing so I have them do it and I like it so far I have 50 buyers opted in and have had 26 repeat sales spending 50% more then the normal customer. I give my customers 5%off for signing up and then 5% off their next purchase downside is that its only for PayPal customers.
I have clicked “Show only vendio store items at my checkout and my store.” Special Thanks on that bit of advice.
I have checked out periodpaper nice site and I am sure that helps but the bogus certificate thing bothers me. Maybe you and I ought to start a ad grading company so we can grade our own ads hmmmmmmmmmmmm…..
Learning html isn’t an issue but like you I have just shy of 10,000 ads and were is the joy in moving all of them.
