We are direct importers and wholesalers of loose diamonds, and diamond jewelry. Our family has been in business for over 26 years and we have locations in New York and California. Because of our high buying power we can offer our items at a fraction of the price local jewelry stores sell for. We want to gain your trust and become your number 1 choice for fine diamonds and jewelry!

Here are a few more reasons..

*We always list at the best price possible and gaining you as a customer is our first priority!
*We custom make about 80% of our own designs and use the best diamond setters in the world! Our craftsmanship is second to none!
*Our diamonds are all NATURAL! We do not deal in man made, simulated, enhanced or treated diamonds what so ever!
*We are verified by PayPal.
*We offer a 100% unconditional money back guarantee!
*We have a 100% Positive feedback rating!
*Our customers say it best, check out our feedback page!



our best selling item...

3.92 CT BLACK DIAMOND ENGAGEMENT/ANNIVERSARY RING 10K* $1,699.00

$10,750 FINE VINTAGE DIAMOND BANGLE 14K YELLOW GOLD VS2 $5,160.00

$1260 1.75 BLUE SAPPHIRE & DIAMOND YELLOW GOLD RING $320.00

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