alwaysfun
|
posted on August 8, 2002 06:49:05 PM new
I was just wasting some time browsing the Community boards on eBay and ran across this
http://pages.ebay.com/sell/bold-landingpage/?ssPageName=MOPS1-PM-Bold-DidYouKnow-BoldBoosts-SYI1
They are saying that bold increases the final value by 39%. Does anyone here use bold and do they feel it helps a great deal??
I am curious as I quit using it years ago.
|
litlux
|
posted on August 8, 2002 07:01:28 PM new
Mmmmmm......without going off on a tangent about how to decipher ebayese.....I submit for your reading pleasure their fine print:
"* This represents an average based on data from February 2002 transaction. No representation is made that a seller's final price, bids and conversion rate on a specific item will increase by the average percentages noted above."
Do you suppose that "transaction" was the only one that used bolding?
|
alwaysfun
|
posted on August 8, 2002 07:13:31 PM new
Ya know, just once I would like for something like that to be true... wouldn't that be sweet. List a $500 item and bold it for $2 and make an additional $193!!!
Guess I have a better chance of winning the lottery... and I don't even buy tickets 
|
reamond
|
posted on August 9, 2002 08:12:43 AM new
I'd like to know how they determined this FV differential. I've seen 39% price differences when neither item had bold titles.
It could have been a myriad of reasons why identical items have different FV.
|
reston_ray
|
posted on August 9, 2002 08:51:07 AM new
eBay is a substantial owner in ReturnBuy.
ReturnBuy has about 2000 auctions running presently.
Many items sell in the $100. plus range.
ReturnBuy does not use BOLD nor Featured.
It does use Gallery but with only a Corp. Logo as an image.
Either they are not following their own advice and losing potential profit on their own sales or they are manipulating the numbers to suggest the features have widespread benefits when in fact they have a narrow range of usefulness.
eBay has all of the numbers, they don't use these features and yet suggest that we pay them to have them in our auctions.
Either they are poor business people or this is yet another example of them being a true and trustworthy business partner as long as you don't mind lies and their hands in your pockets.
With the bounce in the stock value this week, the management/insiders saw personal wealth increase over 250 million dollars. How did you do?
|
JACKSWEBB
|
posted on August 9, 2002 09:07:52 AM new
I USE BOLD ALL THE TIME FOR EVERY AUCTION. I LOVE IT. I AM USING IT RIGHT HERE CAN YOU SEE BETTER WHAT I AM SAYING? HAHAHAHA. ALL CAPS THEY DO SEEM TO SEE,,,,,,,,,BETTER, I BELIEVE I HAVE INCREASES MY PROFIT MARGINS DRMATICALLY. HAHAHAHA. COST OF THIS FEATURE? NOTHING. THANKS.
|
caffeitalia
|
posted on August 10, 2002 10:44:29 PM new
I did an experiment a while back and found that the opposite is true. Bold tends to be a turn off and people generally avoided those auctions. Non-bold listings of the same item tended to get many more page looks and bids. Not sure why this happened, but that was my experience.
|
rgrem
|
posted on August 11, 2002 02:43:08 PM new
When I see all caps, I go on to something else.
|
JACKSWEBB
|
posted on August 11, 2002 06:44:37 PM new
GOOD FOR YOU.
IF YOU REALLY WANTED THE WIDGET,,,I SERIOUSLY DOUBT THAT.
HAVE A WONDERFUL E BAY DAY.
|
horsey88
|
posted on August 11, 2002 06:56:14 PM new
The bold example on that page for the Panasonic phone is closing in 4 minutes and has no bids.
Math lesson #1: $0.00 X 139%=$0.00
|
quickdraw29
|
posted on August 11, 2002 08:06:01 PM new
Increased 39% compared to what? To all auctions? Whoopee! When do people use the yellow bold? When they have something good to sell, right? So of course yellow bolds will do better than the overall average.
I've seen many yellow bolds listings do bad so its not a magic solution by no means.
Everyone is entitled to my opinion.
|
sun818
|
posted on August 12, 2002 09:36:19 AM new
IMO, content is still supreme. The bold features it might bring more page views, but the conversion to bid or buy is what I am interested in. I think a title with relevant keyboards and an attractive description that anticipates all my questions is what I am after.
|
