Marketing Coordinator/Manager
Do you get excited when faced with a problem or question and it's up to you to figure out how to tackle it? Do you like to verify assertions others make? Are you energetic, positive and enthusiastic about statistical analysis of tons of data? Do you believe that helping SMB's grow makes the world a better place? Are you ready to reach out and touch millions of people?
The Marketing Coordinator/Manager will implement lead generation and other marketing programs using Marketo, a marketing automation tool. The primary objective will be increasing awareness of Vendio among SMB's and delivering leads of increasing quality to our hungry sales force. This is an important addition to a growing marketing group with opportunities to learn and develop into other marketing functions.
Responsibilities:
- Implement lead generation, nurturing and awareness programs using Marketo
- Refine our segmentation, modify content, define triggers, conduct testing, monitor status, and communicate results. Lather, rinse, repeat.
- Manage weekly, monthly and quarterly reporting metrics that give insights into trends, pipeline health, marketing lead sources and closed opportunities
- Research and analyze business trends and present opportunities for new marketing initiatives
- Develop and employ metrics for customer behavior, campaign performance, and marketing forecasts
- Compile and analyze data, interpret what it could mean, and communicate that to others
- Administer Dashboards, Reports, Forecasting, and Workflow Rules
Experience/Education:
- BA/BS degree in mathematical discipline (with a marketing mind) or degree in marketing (with a mathematical mind)
- Minimum 1 - 5 years experience
- Experience with Marketo (or Eloqua) a big plus, or be convincing that you can learn quickly
- Able to work independently and in teams with lots of curiosity and high attention to detail
- Enthusiasm and positive energy are a must
Benefits
To submit your resume for this position: contact us
